The National Transportation Safety Board and others have collected statistics on the epidemic of Cell Phone and other Personal Electronic Devices (PED) use in vehicles; they have begun by advocating a legislative answer to curbing the collision and death rate. The CEO of the National Safety Council reported that in 2016, 40,000 people died on the road, a 14 percent jump from 2014.
While legislation is in many respects a needed herald, it alone has had weak societal force and limited compliance has not made any substantial difference combined with difficulties in enforcement, the delayed opportunity has failed to save many hundreds of lives.
NNID Foundation, Inc. has been created to quickly reduce the number of collisions and deaths caused by driving distractions and impairment by bringing together:
- A philosophy of social engineering driven by technology and applications.
- Unique (patented) mobile phone network “firewall” capabilities using speed as a criteria to engage the social engineering process of the technology, sociology and applications.
- Multiple Industries with aligned interests for controlling the process by which in-vehicle applications are certified and permitted to access the mobile network in a moving vehicle.
- Pricing and economic incentives to foster change for the aligned industry interests.
Legislation restricting or banning cell phone and texting while driving is raising concomitant liabilities to which many large corporations as well as smaller companies within the transportation industry are now being exposed. That exposure creates a strong economic incentive for Insurance Companies, Wireless Service Providers, In-Vehicle Electronics Companies, Vehicle Manufacturers and Trucking Companies to collaborate to reduce distracted driving in parallel with raising the safety for occupants.
Additionally, media organizations have the opportunity to provide unique and valuable information on trends and insights regarding the use of devices in vehicles during regular and exceptional road use circumstances.
Technology is available that industry can provide and effectively engage social engineering and media outlets in saving thousands of lives, get people into newer vehicles with safer technology and drive changes of behavior even to those who are intransigent.
A) The radio part of a cell phone network jealousy manages its frequencies, so any doppler frequency change of a moving phone vehicle traveling at more than 5 Mph is known. That speed information is added to existing messages to the phone billing system where “rules” allow or disallow types of data. E.G. camera video, or Facebook messaging, can be tagged to the phone bill (or blocked) as a subscriber determined setting.
Q) How does that change behavior?
A) It’s not Big Brother, more like Little Sister, reminding phone users and Parents or Business owners that a phone was moving while a text or any other potentially dangerous activity that uses data happens while the phone is moving. People and not government are helping each other be safer drivers. It’s just like offering a fresh breath mint to a friend who needs one.
Q) How are you going to make it happen?
NNID needs your support; we know that Cell Phone companies can work in their own best interests and get new revenue. Insurance Companies can with Insurance Commission support and researched data get new rates for non-texting drivers. Legislators can advocate for something that works better than unenforceable laws and penalties, Google Apple and the Car manufacturers can have better driver interfaces as members of standards groups and bring more drivers to purchase newer better and safer cars.
Q) What about existing “Safe Driving Apps”?
A) Those Apps can help, with coordination and holding themselves to third-party testing that NNID and Cell Phone Companies can set up. Some uses of phones and screens within vehicles can be proven as safer, all the way from One-Star to Five-Star safety backed by university studies