NNID – Not Now I’m Driving is a joint initiative of the Wireless Research Center – NC, Inc. and – NNID Foundation, Inc.
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Our Mission Statement
We are here to save lives and keep our community focused on driving with awareness. Achieving new and better in-car interfaces for both Infotainment systems and Apps that are well designed, based on best practice research and improving behavior.
Cell Phone Network technology and integrated Apps are contributing to safer driving and autonomous transport systems.
About Reducing Distracted Driving
Research – Makes the path forward more positive and more certain.
Best Practices and Standards – Avoids driver confusion and aligns our community of interest.
Media – Keeps awareness to the fore daily.
Facts – Showing the present situation, the risks, impact with their consequences and progress toward safety.
Advocacy, Presenters and Press Kits – Communicating the complex and alleviating roadblocks through consideration, understanding, commitment toward action.
NNID has four Programs:
Network Software Pilot – NC Wireless Research Center
Implement a pilot software implementation of the Patents within the mobile cellular network system to effectively create a set of rules that flags: text, call and application data use while the cell phone is in motion and to publish those flags to the individual users’ cell phone bill and aggregate the data for academic analysis. An analogy I that of a network firewall that can selectively: flag, allow or disallow any chosen type of data traffic.
Driver Interface Research into State of the Art – University Collaboration – Local Government – Police and Emergency Services partner
a) Survey, measure and utilization on an anonymized, voluntary (but with social pressure) basis of a cell phone application that allows the collection and daily publishing for safety and academic research feedback on influencing drivers.
b) Messaging of this information through TV “Traffic Reports ” today we are seeing less texting on the freeway but a little more around the mall” “Remember don’t text and drive, your loved ones already know you will be late”
Standards Organization Partnership (IEEE, CCITT) Delivering
a) Driver Interface Safer Design Standards for Screens and Apps
b) Virtual Environment for App Testing
c) Virtual Environment for Vehicle Testing
Awareness and Public Service Announcements
a) Legislator Commitment
b) Media Engagement and new TV Programming “Phone use maps”
c) Template Corporate Fleet Policies
NNID is seeking the very best committed celebrities and entrepreneurial minds to bring about collaboration and a safer driving future.
Dr. Gerard Hayes of Wireless Research Center – NC is the sponsor of the NNID initiative. Graham Crispin is the Exec. Dir. of NNID Foundation, Inc.
Boards | Technology | Advocacy | Outreach
Our boards serve the community with a keen understanding of complex issues and the experience to implement.
We are progressing our existing relationships with IEEE and CTIA to bring along the best minds and achieve workable standards.
Distracted driving is still out of control. Legislation has been unable to change behaviour of our overriding addiction to always on communication.
A combination of technology that gives us personal feedback, local news of a steady change in texting behaviour gets rewards and consequences. This feedback may just change our behaviour.
We can and should have less near misses, road accidents and tragedies.